The recent success enjoyed by the video game industry has brought a wide range of new players into the fold. A new survey suggests that marketers may want to get to know new and experienced gamers alike.
The survey, conducted for IGN Entertainment by Ipsos MediaCT, examined the audience for console games, handheld games and games for the PC or Mac. What they found was that gamers are likely to influence others when it comes to media and technology—beyond games.
When asked if friends and family rely on them for current technology, 39% of gamers agreed or strongly agreed, compared with 21% of nongamers. Likewise, 37% of gamers reported that they are a source of news about movies, TV and entertainment, while 22% of nongamers felt the same way.